![]() As a top executive his role is very vital and significant in strategic decision making.Īccording to Peters and Waterman, “Associated with almost every excellent company was a strong leader (or two) who seemed to have had a lot to do with making the company excellent in the first place.” Role of CEO : ![]() The chief executive officer is the most important strategist who is responsible for all aspects of strategic management viz., strategy formulation, implementation analysis and evaluation.ĬEO is designated by different names in different companies such as Managing Director (MD), Executive Director (ED), President or General Manager (GM). The general managers are top executives who are responsible for the success of the enterprise. The strategic management is a general management function.
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